Michael Maven, a sales growth expert, emphasizes the importance of clear goals and leveraging emotional factors for business success. He predicts small companies challenging larger ones and suggests local businesses focus on customer experience, convenience, and unique stories.
Jean Ginzburg, CEO of Ginball Digital Marketing, shares insights on the evolving customer journey, stressing the significance of targeted content and the growing role of direct messaging and chatbots in digital marketing.
The episode delves into consumer behavior statistics, the significance of online reviews, and practical strategies for efficiently and consistently driving positive reviews, featuring insights from Chekkit, a company addressing this crucial aspect of modern marketing.
Karina, a seasoned SEO expert and Forbes contributor, discusses her marketing journey from traditional retail to digital strategies, emphasizing ethical SEO practices and the importance of genuine reviews.
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