Why This Partnership Matters

About R&A Marketing

For more than four decades, R&A Marketing has supported furniture, mattress, and home-goods retailers with web design, digital marketing, media, email and social programs, and analytics. Their expertise is built specifically around the needs and buying patterns of the home furnishings industry.

About Chekkit

Chekkit powers communication for more than 3,000 businesses across North America, including over 300 furniture and home-goods retailers. The platform brings texting, calling, website chat, social messages, reviews, and leads into a single workspace, giving retail teams an easy way to respond quickly and communicate consistently.

A shared mission

Both teams want to help independent and mid-sized retailers compete against big-box stores and online-first brands. By combining Chekkit’s messaging platform with R&A Marketing’s industry expertise, retailers receive a strong, practical solution for modern customer communication.

What This Partnership Means for Retailers and Shoppers

Communication That Matches How Customers Actually Behave

Today’s shoppers expect to message a retailer the same way they message friends and family: casually, instantly, and without any obstacles. This partnership makes that experience possible. Instead of missed calls or slow email threads, retailers can offer fast texting, chat, and social messaging that feel natural to the customer.

This shift isn’t just convenient. It changes how customers interact, how quickly they make decisions, and how often stores earn the sale.

One Inbox for Every Customer Conversation

Through R&A’s integrations, retailers can manage text messages, website chats, calls, social messages, reviews, and web inquiries from one place. This allows teams to respond faster, keep track of every conversation, and guide shoppers from the first question to the point of purchase without losing momentum.

Automation and AI Support During Busy Seasons

Furniture retailers often experience large spikes in message volume during promotions, holidays, and seasonal events. Chekkit’s automation and AI features help teams stay responsive throughout these rushes. Retailers can rely on:

• Instant answers for common questions
• Automated follow-ups that keep conversations moving
• Smart message routing to get inquiries to the right person
• AI-assisted replies for repetitive FAQs

These tools help stores respond quickly while keeping the customer experience personal and consistent.

Higher Conversion and a Better Customer Experience

When customers can text a store instantly and receive a helpful response right away, they feel more confident in moving forward. Retailers using unified messaging often see higher conversion rates from website visitors, social media inquiries, review interactions, and chat leads. The result is a smoother experience and more completed sales.

A Simpler and More Scalable Operation

Chekkit gives home furnishings retailers an affordable and simple tool for communication, customer history, quotes, payments, and ongoing follow-up. It reduces complexity and makes it easier to scale operations without increasing overhead.

How This Benefits the Furniture Retail Industry

A New Standard for Customer Convenience

As more retailers begin offering fast, conversational messaging, shoppers will come to expect the same level of convenience from every store. Businesses that adopt these tools early have a clear advantage.

Helping Independent Retailers Compete

With R&A Marketing’s guidance and Chekkit’s technology, independent and mid-sized retailers can offer the same fast, polished communication experience that customers expect from national chains and large e-commerce brands.

A Step Toward Modern, Real-Time Retail

The furniture industry is moving toward real-time communication, automated follow-ups, and mobile-first interactions. This partnership helps accelerate that shift and gives retailers the tools to stay competitive.

A Message from Chekkit

“Partnering with R&A Marketing is an exciting step for us. As retailers face tighter labor capacity, shifting buying behavior, and increasing pressure for rapid replies, speed and consistency have become strategic advantages. Stores must engage shoppers the moment they reach out and support employees so they can concentrate on closing sales. This partnership brings retailers an end-to-end communication solution built to lift performance across the entire customer journey”
- Daniel Fayle, Co-Founder - Chekkit

A Message from R&A Marketing

"Sales is no longer just about the transaction; it is about the experience. R&A has always been about helping retailers meet their customers where they want to be and how they want to shop. By integrating these new capabilities, we are allowing our retail partners to seamlessly communicate across every platform, including social media, text, and email, all within one central hub, making the shopping journey more personal and efficient. When you meet the customer where they are and make the shopping experience easier, the sales naturally flow.”
-Taylor Ward- Sales Director - R&A Marketing

How Retailers Can Get Started

1. R&A Marketing clients will receive preferred pricing on Chekkit.
   
   • The R&A team will share details on how to access this special rate and how to enable Chekkit within their current website and marketing setup.
2. Retailers who are exploring modernization can contact R&A Marketing
   
   • To learn how Chekkit fits into their existing workflow and how unified messaging can support their sales and customer experience.
3. Chekkit provides onboarding, training, and ready-to-use messaging templates
   
   • To help retail teams get up and running quickly and make the transition smooth and straightforward.

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Final Thoughts

The partnership between Chekkit and R&A Marketing represents an important step forward for furniture and home-goods retailers. By meeting shoppers on the channels they use every day, retailers can respond faster, build stronger relationships, and stand out in a crowded market.

We’re excited to support this evolution and look forward to helping retailers across North America create a more connected and customer-friendly shopping experience.