Technical skills fix AC units. Business skills make money. Most new HVAC companies struggle because they're great at repairs but mess up the business basics—like getting paid on time or keeping track of customers.
This guide gives you the exact steps to set up your HVAC business correctly. You'll learn what licenses you need, how to manage your first customers, and which tools actually help you grow (without wasting money on unnecessary software).
Legal Must-Dos for Your HVAC Business
Don't take a single job until you complete these requirements. Skip them, and you risk fines or legal issues that can shut down your business.
Get Licensed and Certified
You need three certifications to operate legally:
- State contractor's license proves you can safely install and repair HVAC systems. Work without it, and you face heavy fines.
- HVAC certification (like NATE) shows customers you meet industry standards. Many insurance companies require it.
- EPA Section 608 certification lets you handle refrigerants. Without it, you can't legally service AC units or heat pumps.
Protect Your Business with Legal Structure
Form an LLC or corporation immediately. This keeps your personal assets safe if something goes wrong on a job. Then get liability insurance ($1M minimum) and workers' comp if you'll have employees. Customers check for both before hiring you.
Buy Only Essential Tools You Need
Don't waste money on every tool available. Start with the basics: multimeters, manifold gauges, recovery machines, and hand tools. Add more as you need them. Wait to finance expensive items like vacuum pumps, diagnostic tablets, or service vehicles until you have steady jobs to cover the payments.
Set Up Your Business Systems
You need one system to run your entire business. Not spreadsheets, not paper, not five different apps. Get an all-in-one solution that handles:
- A central dashboard for customer information, job history, and leads
- Tools to create and send professional quotes and invoices quickly
- Simple payment options so customers can pay instantly via link
- Built-in team chat for fast communication about jobs
- Online booking and scheduling to fill your calendar
Choose your business system carefully. Switching later costs you time, money, and possibly customers. The right system does two things: makes customers view you as a professional operation and keeps you from drowning in paperwork as you grow.
Make Money From Day One: Your Service Setup
Most new HVAC businesses take months to turn a profit. Here's how to make money faster.
Pick Your Territory (And Own It)
Work within 30 minutes of your base. You'll spend less on gas, fit in more jobs per day, and arrive faster for emergency calls. Don't chase jobs across town—you'll lose money on drive time. Own your local area first, then when you can allocate parts of your schedule to other territories, start expanding.
Services That Actually Sell
Start with three services that make money:
- Emergency repairs (highest profit margins)
- New unit installations (biggest ticket jobs)
- Maintenance contracts (steady monthly income)
Master these before adding other services. Focus on jobs you can do perfectly every time—happy customers bring more customers.
Price for Profit, Not Just Revenue
Calculate your real costs first:
- Parts and materials (plus 30-40% markup)
- Labor ($75-150 per hour depending on your market)
- Drive time and fuel
- Insurance and overhead
Then add 20-30% profit margin minimum. Create fixed-price packages for common jobs. Customers prefer clear pricing over hourly rates; you'll make more money the faster you work.
Pro Tip: Send quotes within 1 hour of talking to customers. The first HVAC company to send a professional quote usually gets the job. Use Chekkit to create and send quotes from your phone while you're still at the customer's property.
Get More Jobs Without Cold Calling

Forget cold calling. Here's how successful HVAC companies fill their schedule with high-paying jobs.
Show Up Where Customers Look
Create a Google Business Profile first—it's free and shows up when people search "HVAC repair near me." Add photos of your work, your license numbers, and your service area. Then build a simple website with your prices and services. Add online booking—customers would rather book instantly than wait for a call back.
Turn Happy Customers Into Free Marketing
Every happy customer should bring you two more. Use Chekkit to automatically ask customers for Google reviews right after you complete a job. Send them a quick text link while they're still happy with your work. More reviews mean more visibility when people search for HVAC services in your area.
Beat Competition in Local Searches
Answer customer messages fast—most HVAC jobs go to companies that respond first. Chekkit helps you manage all customer texts, quotes, and bookings in one app. Set up automatic responses for after-hours messages so potential customers know when you'll contact them. Quick, professional communication wins more jobs.
Run Your Business (Don't Let It Run You)
Good HVAC technicians often struggle with business operations. Here's how to manage jobs, teams, and payments efficiently so you can focus on what you do best.
Keep Jobs and Teams on Track
Stop using whiteboards and spreadsheets to track jobs. Use Chekkit's dashboard to see every job's status, who's assigned to it, and what needs to happen next. Your team gets instant updates on their phones about schedule changes or emergency calls. No more confusion about who's supposed to be where.
Book More Jobs Without the Phone Tag
Let customers book appointments online 24/7. Chekkit adds these jobs straight to your calendar and sends automatic confirmation texts. Your techs get all job details, customer history, and driving directions on their phones. No more playing phone tag or showing up without the right information.

Get Paid Before You Leave the Job Site
Stop chasing payments. Send professional invoices from your phone as soon as you finish a job. Customers can pay instantly through a secure link—no more waiting for checks or dealing with payment apps. Most customers pay within hours instead of weeks when you make it this easy.
Pro Tip: Use Chekkit's mobile app to handle everything from quotes to payments while you're on site. When customers can book, approve work, and pay easily, they will likely call you again.
Key Takeaways
Starting an HVAC business takes more than technical expertise. Set yourself up for success by:
- Getting proper licensing and insurance before taking on your first job
- Starting with a focused service area to maximize efficiency
- Using professional tools to handle quotes, scheduling, and payments
- Building your online presence and actively collecting customer reviews
- Managing all customer communications and job details in one central system
The HVAC companies that grow fastest often nail both quality work and professional business operations. Using the right tools from the start helps you build a reputation for reliability while making your business easier to manage.
Want to see how Chekkit can help streamline your HVAC business operations? Book a free demo to learn more about our all-in-one platform for service businesses.