Want to close more deals in 2025? It all begins online. 

Nowadays, clients judge your reputation through your online presence before trusting you with their homes or commercial spaces. So, if you’re not actively marketing your business, you’re losing potential customers to companies that are. 

With over 900,000 construction companies in North America, competition is tough. That’s why you need a digital marketing strategy that shows off your expertise, generates leads, and helps you secure more projects.  

In this blog, we’ll share actionable tips to help you grow your contractor business online.

1. Create a Website That Works as Hard as You

With more and more people turning to the Internet for their research, a well-designed website can be a deciding factor when they choose between you and your competitors. 

Your website is your digital portfolio. It helps you connect with clients, highlights your services, and showcases your work. Visitors can explore what you offer, request quotes, and see how you can transform their spaces.

You can create a great website for your contracting business by:

• Using your brand’s colors and style to create a cohesive, professional design. 
• Keeping navigation simple and intuitive so visitors can easily find what they need. 
• Prioritizing fast load times—no one wants to wait for a slow site. 
• Adding clear call-to-action buttons like “Get a Quote,” “Book Your Free Consultation,” and “Contact Us” to make it easy for customers to take the next step. 

The website below is a great example because it incorporates all the essential elements for a professional, user-friendly experience. 

Pro tip: Share your brand story. Don’t just explain what you do; focus on why you do it, what makes you different, and how you deliver results. Storytelling can boost conversion rates by up to 30%, making it a powerful way to connect with clients and grow your business.

2. Invest in SEO to Dominate Search Rankings

Contractor SEO helps your business stand out and get noticed. It puts you in more search results, so potential customers can easily find you when they’re looking for a contractor. So, how do you go about it?

Start by targeting keywords your clients are searching for, like “residential remodeling contractors” or “custom home builders near me.” Long-tail keywords work best because they attract qualified leads who are ready to hire. Use these keywords naturally in your meta descriptions, titles, and headers.

We already mentioned the importance of having a simple, organized, and fast-loading website, but it’s worth repeating. Not only does this improve user experience, but it’s also crucial for SEO. A clear site structure makes it easier for search engines to find and index your content. ​​The easier it is for them to crawl your site, the better your chances of ranking higher.

Don’t forget link building. Partner with reputable sites to earn backlinks, which build your website’s authority and improve rankings.

Finally, make sure your website is mobile-friendly. Most people will find your business on their phones, so a fast, mobile-friendly website is a must. Over 60% of global traffic comes from mobile, and Google ranks mobile-optimized sites higher. Making your site mobile-ready will boost your visibility and leave a strong first impression.

3. Claim Your Google Business Profile

Claim your Google Business Profile to control what information shows up on Google about your company. If you don’t claim it, Google will fill it in for you, and it’s not always accurate. 

So, first things first: make sure your business name, address, phone number, and services are correct. Wrong information frustrates customers. In fact, 80% of people lose trust in a business if they find incorrect contact details or names online. 

Here are a few more tips to make the most of your GBP:

• Regularly update your listing with photos and videos of your work. Use 720p or higher quality and keep videos under 100 MB. 
• Turn on Messaging and Request a Quote to make it easy for customers to contact you.
• Stay on top of profile questions. Provide helpful answers and upvote the most useful content to keep it visible.
• Consider downloading the Google Business app to get alerts, reply to messages, respond to reviews, and track stats in one place. 

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4. Explore Google Paid Ads to Promote Your Business

When it comes to Google Ads, you can choose between two types: PPC and LSA. Let’s explain what each means.

Pay-per-click (PPC) ads allow you to bid on keywords to appear higher in search results. Higher bids mean better placement. When done right, PPC puts your business at the top of potential clients’ searches. 

Follow this quick checklist to make your PPC strategy work:

• Long-tail keywords help you create more targeted ads with less competition. These keywords improve click-through rates and conversions because they’re specific and easier to rank for. 
• Write clear, compelling ad copy. This is your first impression, so make it engaging and helpful. Strong calls-to-action (CTAs) can boost clicks and drive more conversions. 
• Optimize your landing pages. When someone clicks your ad, send them to a page that speaks their language with clear CTAs to guide them toward action. 
• Leverage geo-targeting and ad scheduling. Focus your ads in specific locations and schedule them during the best times to maximize their impact.

With Local Service Ads (LSAs), you put your contracting business in front of people who are ready to hire in your area. LSAs use a pay-per-lead model, so you only pay when someone reaches out. A few best practices to keep in mind:

• List your services clearly and in detail. The more detailed you are, the better your leads will match what you offer. 
• Set your service areas so you only get leads from the right locations. 
• Apply for the Google Guarantee Badge to instantly build credibility and stand out from competitors.

Pro tip: Give social media ads a try as well. Instagram and Facebook ads let you target property developers or homeowners based on interests and behaviors. Test different formats and visuals to find what works best for your audience.

5. Encourage Customer Reviews to Build Trust

A contractor’s reputation no longer depends on word-of-mouth alone. Online reviews now play a major role in shaping your success.

So, how do you get more of those coveted positive reviews? Start with great service that clients want to talk about. After a project, send a quick follow-up text asking for feedback and include a direct link to your review profiles. Sweeten the deal with a gift card or discount on future services to show you appreciate their input.

Pro tip:  Managing reviews is key to online success. Every business gets mixed feedback, and that’s normal. Respond to all of them. When replying to negative reviews, stay calm, professional, and address the issue with a clear solution. This shows future customers you’re reliable and willing to make things right.

6. Elevate Your Social Media

Social media is a powerful tool ​​for contractors to find new customers and keep current ones updated on their work. Did you know that 78% of consumers research social media before making a purchase? If your business isn’t active on social, you’re missing a major chance to build trust and attract customers.

These tips will help you get more out of your social media: 

• Focus on the platforms your target audience uses most and build your presence there first. 
• Post regularly to stay top-of-mind with your followers. 
• Engage with your audience by answering questions, replying to comments, and joining discussions. Consider running contests or promotions to boost interaction and shares. 
• Share useful tips and advice to position yourself as a trusted resource for potential customers.

Pro tip: Use LinkedIn to connect with more commercial clients. Optimize your profile and company page to reflect your brand and expertise. Join construction and real estate groups to network and share ideas. For faster results, try LinkedIn Ads to reach key business stakeholders in your industry or region.

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7. Use Digital Marketing Tools to Manage Your Campaigns Better

Running multiple marketing campaigns can get overwhelming fast. That’s where tools like Chekkit come in. They help you stay organized and save time so you can focus on what matters. Let’s take a look at what you can do with it:

• Chekkit makes it easy for contractors to manage client communication and build a stronger online reputation. With Chekkit, you can handle client conversations, chat with website visitors, schedule automated messages, accept payments, and more—all in one place.
• Chekkit makes review requests simple. Instead of waiting for clients to leave reviews, it automatically sends them a text after the job is done. The text includes a link to your Google Business profile for easy feedback.
• Chekkit makes business texting easy with templates and an AI assistant. Send project updates, reminders, tips, offers, and more straight to your clients’ phones. The result? Stronger customer connections and fewer missed opportunities.

Key Takeaways

Building trust starts long before the first conversation; it begins with what clients see online. Your marketing needs to prove you’re not just any contractor but the right one. Here's a recap of the 7 digital marketing strategies that can help you do just that:

• Build a clean, fast website that converts visitors into leads. 
• Use SEO to rank higher and get found by local clients. 
• Keep your Google Business Profile updated with accurate info and great photos. 
• Run Google ads like PPC or Local Service Ads to reach the right clients. 
• Ask for reviews and respond to feedback to build trust with potential customers. 
• Stay active on social media, share useful content, and engage with your audience. 
• Use tools like Chekkit to manage your digital marketing campaigns. 

Want to build trust and win more projects? Chekkit helps you chat with clients, manage reviews, and stay ahead of the competition. Book a free demo today!