‍Home services is an industry with a low barrier to entry. Anybody can start a cleaning business, handy person service, or even lawn care. Your first clients might just be your neighbors. However, reliable revenue and business growth needs a steady flow of appointments. Phone lines should be buzzing, calendars filled with new and returning customers. If that’s your goal, you need the right home services marketing strategy. 
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Home Services Marketing Essentials

There are several marketing strategies to choose from. However, if you want to make the most out of the strategy you choose, you need to have these home services marketing essentials: 

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• A Professional Business Name and Branding: Great branding might not be relevant to the quality of your work, but it ensures prospects and clients remember you. The name you choose should reflect your services. You can have fun with it, use puns, or add some personal flair. Just remember to keep it professional.

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• A Website: Your website is the central hub for all lead-generation efforts. A simple, mobile-friendly, and easy-to-navigate website is more than enough. When building your website, ensure that it has a clear list of your services, a contact page, a booking for for appointments and inquiries, and a portfolio page to highlight your previous work.

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• Online Listings (Local SEO, Google Business, Directories): Directories like Google Business Profile, Yelp, and Angi are crucial for home services. Claim and complete listings with up-to-date contact info, services offered, and photos of your work. Ask customers to leave reviews after every completed job. Positive reviews are one of the strongest forms of social proof to have. But don’t just leave it there. 

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• Customer Engagement & Nurturing Tools: Connecting with customers is essential for repeat business and referrals. While you can always do this manually, you’ll need tools that automate engagement and nurturing as you scale. 

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Chekkit lets you respond faster, stay organized, and turn conversations into conversions. You can automatically reply to inquiries, book appointments, and send promotions. Chekkit stores all customer details in a shared address book. Your team can add notes, assign custom tags, and track customer journeys in one dashboard.

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Home Services Marketing Strategies

Marketing your home services business can be overwhelming, especially with many options. The good news? You don’t have to do everything at once.

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The key is to focus on strategies that get you in front of the right people—then make it easy for your community to choose you. Here's where to start:

SMS Marketing

SMS marketing gives a direct line to your customers. You can send personalized messages, appointment reminders, and promotions to your clients’ phones. Chekkit.io lets you schedule messages, send bulk campaigns, and even track responses, saving you time and helping you reach your audience more efficiently.

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With open rates as high as 98%, SMS marketing ensures your message is seen, unlike emails that might get buried. Just remember to keep messages short, friendly, and actionable.

Leverage Reviews and Testimonials

Reviews make or break a customer’s decision to hire you. Most people trust online reviews as much as personal recommendations, so don’t hesitate to ask clients to leave feedback.

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To make it easy, send follow-up texts or emails with a direct link to your review page after completing a job. Chekkit can automate this process for you. 

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Responding to positive and negative reviews from platforms like Google or Facebook shows that you value customer feedback and are committed to delivering top-notch service.

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Chekkit can also manage reviews across different platforms. Meanwhile, Chekkit AI can automate responses to reviews that feel natural and authentic.

Partner With Local Businesses

Building relationships with local businesses expands your reach and creates new opportunities. Look for companies that complement yours (e.g., cleaning service providers collaborating with real estate agents).

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To grow your customer base, cross-promote each other’s services, offer bundled discounts, or share referrals. Attend local networking events or reach out directly to propose partnerships. Word-of-mouth recommendations from trusted sources often lead to quality leads that are more likely to convert into loyal clients.

Leverage Local SEO

Local SEO ensures your business shows up when people search for home services in your area. Start by optimizing your website with location-based keywords like “{{Your City}} HVAC Services” or “Best Plumber in {{Your Area}}.”

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Claim your Google Business Profile and update it with accurate contact info, services, photos, and hours. Encourage customers to leave reviews on Google since these boost local rankings.

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You can also list your business on local directories like Angi, Thumbtack, and Yelp. Getting listed in these directories won’t directly improve rankings but it can direct traffic to your site. 

Create Helpful Content

One of the best ways to attract inbound leads is to provide value. Content marketing does just that. Share tips, DIY advice, and how-to guides for services related to your field. 

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You can use blog posts, videos, and graphics spread across your platforms. For example, plumbers can write a blog on “5 Signs You Need A Water Heater Repair.” 

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Regularly posting blog content also helps with SEO. However, the goal should always be to provide value to your audience. SEO just becomes the medium. 

Key Takeaways

Home services marketing is essential for growing your business and ensuring customers return. To recap, here are strategies to help you market your home services business: 

• Partnering with local businesses: Collaborate with complementary businesses.
• Leveraging local SEO: Optimize for Google Business, Yelp, and local directories.
• Creating helpful content: Provide value to your (blogs, videos, and graphics).
• SMS marketing: Reach customers and leads directly with automated SMS marketing.
• Leveraging reviews and testimonials: Promote social proof and authority.

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Engaging and nurturing are a big part of home services marketing. Chekkit automates this for you, from booking appointments to reviews. Streamline customer engagement with Chekkit today!