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Boosting Hot Tub Sales with Chekkit: A Success Story

Time Machine Hot Tubs in Longview and Time Machine Spas in Tyler are renowned as the top hot tub and swim spa dealers in East Texas. They offer an impressive array of new and used hot tubs, swim spas, cold plunge pools, and exercise pools, making shopping a pleasure in their extensive showrooms, the largest in the ArkLaTex region. Since 1999, Chris Ogden and his team have been dedicated to serving the East Texas community with high-quality hot tubs and swim spas.

Before adopting Chekkit, Time Machine Hot Tubs relied heavily on website form submissions, email, and phone calls for inbound leads. This traditional approach often led to delayed responses, with an average response time of 24 hours. The business faced a significant challenge in ensuring timely responses to potential customers, a common struggle for many businesses. Moreover, during the pandemic, the need for a safe, contactless method to collect deposit payments from customers became paramount.

Integrating Chekkit transformed their operations. The addition of text-based communication and Chekkit Pay not only enhanced their speed-to-lead time but also ensured that customers received prompt and efficient service. This improvement providing a contactless and convenient payment solution that boosted customer satisfaction and business efficiency.

This case study illustrates how Chekkit played a vital role in addressing Time Machine Hot Tubs' challenges, driving significant improvements in their customer engagement and operational efficiency.

Challenge

Excessive Time Spent on Phone Calls:

The team spent several hours each day answering simple, repetitive questions.
This extensive phone time led to slower overall response times.

Delayed Speed-to-Lead Times:

The average time to respond to potential customer inquiries was significantly delayed, often taking up to 24 hours
This delay resulted in missed opportunities and potential customers losing interest.

Difficulty Gathering Google Reviews:

Despite having many satisfied customers, the business struggled to collect enough positive Google reviews.
This deficiency impacted their online reputation and visibility in local search results, which is crucial for attracting new customers.

Inefficient Payment Collection:

The existing payment collection process was cumbersome and inefficient.
The business faced significant challenges in collecting deposits and payments smoothly and quickly.
A need emerged for a contactless method to collect deposit payments efficiently from customers ahead of their purchases.

Impact on Customer Service and Business Efficiency:

These operational inefficiencies hindered the business's ability to provide prompt and effective customer service.
The delays and inefficiencies negatively impacted overall business efficiency and growth.
The combination of slow lead responses, insufficient reviews, and payment collection issues hampered the business's growth potential and operational effectiveness.

"Chekkit has been GREAT! We have sold 18 hot tubs in the last 7 months as a direct result of interactions using Chekkit on our website. We are tremendously pleased with your company!"
- Chris Ogden, Owner

Solution

Integrating Business Texting to Their Website: Implementing Chekkit has significantly improved response times. The Time Machine Hot Tubs team can now instantly respond to customer inquiries via text, ensuring prompt and efficient communication.

“Responding to leads within five minutes increases the likelihood of connecting with prospects by 100 times and converting them into opportunities by 21 times. The average response time for most businesses is 42 hours, with only 37% responding within an hour, which can lead to significant lost opportunities”

Higher Sales Close Rate: With faster response times and better customer interactions, Time Machine Hot Tubs has seen an increase in their sales close rate.

Using Business Texting Templates: Chekkit's business texting templates have streamlined communication. These templates allow the team to quickly send pre-formatted responses, saving time and ensuring consistency in customer interactions.

Centralizing All Communication: Chekkit has streamlined all customer interactions into a single platform, centralizing communication and enhancing efficiency. Instead of opening your emails/website form submissions, instagram, facebook & google messages- Chekkit centralizes all your messages in one platform.

Getting Google Reviews: Utilizing Chekkit's features to gather Google reviews has become a pivotal strategy for attracting more customers. Business texting templates facilitate the review request process, making collecting feedback from satisfied customers easier. Chris and the team were able to get great Google reviews like the one below, helping them stand out as the #1 hot tub dealer in their area.Faster

Payment Collection: Implementing Chekkit Pay has revolutionized its payment process. The team can now send payment request links directly to customers via text, making it quick and easy to collect payments. The process involves inputting the amount, description, and reference number, and receiving confirmation emails upon payment, signaling order fulfillment.

Ease of Use: The team found it convenient to request payments through text, particularly valuable during the pandemic.

Customer Satisfaction: The texting payment method was well-received by customers, making transactions smoother and more efficient.

Business Impact: Chekkit exceeded expectations, offering cost-effective solutions and excellent support, ultimately enhancing Time Machine Hot Tubs' operational efficiency and customer satisfaction.

Result

In just 7 months, Time Machine Hot Tubs has sold 18 additional hot tubs through the implementation of Chekkit's text-based communication. By enabling instant text responses to customer inquiries, faster response times and convenient communication not only drive immediate sales but also foster long-term customer relationships, leading to repeat business and positive word-of-mouth referrals.

Integrating modern communication can profoundly impact a business's bottom line, providing a clear competitive advantage in the market.

Time Machine Hot Tubs' adaptation of Chekkit Pay dramatically improved their payment collection process, showcasing the platform's ability to facilitate business operations smoothly and efficiently during challenging times.

Boosting Hot Tub Sales with Chekkit: A Success Story

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Boosting Hot Tub Sales with Chekkit: A Success Story

Challenge

Solution

Result

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